IKEA abandons Futura for Verdana
From Typophile:
IKEA abandons ~50 years of Futura and Century Schoolbook for Verdana. In an interview with Swedish design magazine CAP&DESIGN [translation here] the reason for the change is to be able to use the same font in all countries, including Asian countries. Also they want to be able to give the same visual impression both in print and the web.I’ve never been a fan of Verdana, a typeface commissioned by Microsoft in 1996 for on-screen readability. Sure, Gruber uses it tastefully, but at anything larger than 11pt, it feels to me a bit squat and dopey. Friendly and readable, but a little bit simple, in the way you’d say a person is simple, but only behind his back. A good listener, but not much of a talker. I guess what I’m trying to say is I want a typeface to take control of a situation. Smack me around a little and tell me what’s wrong with my body, then sell me a TV stand and make me assemble it myself without any tools or clothes, all the while throwing meatballs and lingonberry at my problem areas.
via Hankins
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fortunaforme
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scandolust
and added:
ICK. Verdana is terrible. I shall miss you, Futura.
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turdeyeblind
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lonelysandwich
and added:
Futura is one of my two favorite typefaces, and Verdana is just…bleh. FAILkea
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kall-e
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robot-heart
and added:
what?!? that’s silly Ikea. you can’t just go and change your font willy-nilly. I am not impressed.
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bbj
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rollero
and added:
GORL YOU’RE TYPING MY LANGUAGE ;)
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tomw
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lonelysandwich
and added:
Warning!! (super) nerdery...think futura has...favourite...
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glueslabs
reblogged this from
lonelysandwich
and added:
Font nerd or not, this man knows how...picture with words.
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teflon
reblogged this from
lonelysandwich
and added:
And I agree, it looks awful.
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geofferino
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iainbroome
and added:
This is terrible news. Who in their right mind would consider Verdana over Futura.
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blech
reblogged this from
lonelysandwich
and added:
That’s as maybe,...as the quote says, Verdana has two big advantages Looks the same on the...
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jpr
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lonelysandwich
and added:
I don’t know why but this fascinates me.
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njmcgee
reblogged this from
lonelysandwich
and added:
I’m not sure I understand either. I avoid Verdana even for web use, it can feel squished and unassured. But for print?...
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