Dang, booty.
IKEA abandons Futura for Verdana

lonelysandwich:

From Typophile:

IKEA abandons ~50 years of Futura and Century Schoolbook for Verdana. In an interview with Swedish design magazine CAP&DESIGN [translation here] the reason for the change is to be able to use the same font in all countries, including Asian countries. Also they want to be able to give the same visual impression both in print and the web.

I’ve never been a fan of Verdana, a typeface commissioned by Microsoft in 1996 for on-screen readability. Sure, Gruber uses it tastefully, but at anything larger than 11pt, it feels to me a bit squat and dopey. Friendly and readable, but a little bit simple, in the way you’d say a person is simple, but only behind his back. A good listener, but not much of a talker. I guess what I’m trying to say is I want a typeface to take control of a situation. Smack me around a little and tell me what’s wrong with my body, then sell me a TV stand and make me assemble it myself without any tools or clothes, all the while throwing meatballs and lingonberry at my problem areas.

via Hankins

  1. rioroye reblogged this from littletinyfish
  2. fortunaforme reblogged this from scandolust and added:
    ICK. Verdana is terrible. I shall miss you, Futura.
  3. dangbooty reblogged this from lonelysandwich
  4. turdeyeblind reblogged this from lonelysandwich and added:
    Futura is one of my two favorite typefaces, and Verdana is just…bleh. FAILkea
  5. kall-e reblogged this from robot-heart and added:
    what?!? that’s silly Ikea. you can’t just go and change your font willy-nilly. I am not impressed.
  6. lauriebreaker reblogged this from heathershae
  7. weskimcom reblogged this from lonelysandwich
  8. teamlimabean reblogged this from sawcebox
  9. bbj reblogged this from rollero and added:
    GORL YOU’RE TYPING MY LANGUAGE ;)
  10. rollero reblogged this from lonelysandwich
  11. scandolust reblogged this from robot-heart
  12. sawcebox reblogged this from lonelysandwich
  13. robjwells reblogged this from lonelysandwich
  14. tomw reblogged this from lonelysandwich and added:
    Warning!! (super) nerdery...think futura has...favourite...
  15. glueslabs reblogged this from lonelysandwich and added:
    Font nerd or not, this man knows how...picture with words.
  16. teflon reblogged this from lonelysandwich and added:
    And I agree, it looks awful.
  17. rhettbales reblogged this from littletinyfish
  18. robot-heart reblogged this from sciencevsromance
  19. littletinyfish reblogged this from lonelysandwich
  20. geofferino reblogged this from iainbroome and added:
    This is terrible news. Who in their right mind would consider Verdana over Futura.
  21. blech reblogged this from lonelysandwich and added:
    That’s as maybe,...as the quote says, Verdana has two big advantages Looks the same on the...
  22. uneplateformedeplus reblogged this from lonelysandwich
  23. slackmo reblogged this from steampoweredmedia
  24. steampoweredmedia reblogged this from lonelysandwich
  25. thewilltorock reblogged this from lonelysandwich
  26. heathershae reblogged this from lonelysandwich
  27. iainbroome reblogged this from lonelysandwich
  28. sciencevsromance reblogged this from lonelysandwich
  29. jpr reblogged this from lonelysandwich and added:
    I don’t know why but this fascinates me.
  30. njmcgee reblogged this from lonelysandwich and added:
    I’m not sure I understand either. I avoid Verdana even for web use, it can feel squished and unassured. But for print?...
  31. lonelysandwich posted this